Introduction The world we live in has changed, dramatically. The ways people engage with each other and business interact with customers has also revolutionized. Enterprises of today, face fierce competition while trying to tap into consumer sentiments, to stand out of the crowd. With social media platforms harbouring more […]
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The world we live in has changed, dramatically. The ways people engage with each other and business interact with customers has also revolutionized. Enterprises of today, face fierce competition while trying to tap into consumer sentiments, to stand out of the crowd. With social media platforms harbouring more than 3.5 billion users around the world, representing roughly 46% of the world’s total population, marketers are always looking for novel marketing strategies that can make them stay on top of the audience appreciation ladder.
These social networks are the newest profound assets for enterprises, battling aggressively through the choppy waters of the digital ocean.
The social media industry is very fast-paced, and the only way to stay ahead of the competition is to plunge into effectual and productive social media marketing strategies that will work for your brand. As a marketer, you need to look out for succinct strategies that help a brand to tackle its goals with a sense of purpose, change the consumer mindset, such that consumers can relate with it. A competent social media marketing strategy is about goal identification, audience engagement, and result optimization, accordingly.
As per a survey, an average person has an account on more than 9 different social media networks and spends a daily average of 2 hours and 16 minutes on social media. Social media is one of the radically advancing industries of the digital ecosystem. With an amazing and rewarding implementation of each of the social media marketing strategies into your goals, will let you reap the benefits of social media capitalization into the future.
Social Media Marketing Strategy For 2021
These tips will help you ace your game for social media marketing
2020, is said to be a blockbuster year for digital marketing, with social media functioning as the dominant platform for users to connect with their favorite brands. The essential tips that you need to look for in 2020.
The ultimate power of video content: Consumers have an insatiable appetite for video consumption, and 2020 is going to be no different from it. By 2021, 80% of the internet traffic will be through videos, as per a survey. Social media is an infinite pool for such ephemeral content, expanding beyond the horizons of geographical limitations. Given the prominence of mobiles used for such video content, marketers must focus on video marketing that is versatile for various mobile platforms.
Your social media strategy is profitless, if it’s not on Google: Why Google? Because it is responsible for 96% of smartphone search traffic and 94% of total organic traffic. Content is the foundational pillar for any successful social media marketing plan. Good content can increase blog traffic by up to 2000%. Content patterns like infographics are more likely to be shared on social media 3x times more than any other type of content.
Harness the potential of influencer marketing: Consumer trust in social media is odious. Influencer marketing is a perfect tool for rebuilding a brand’s image. Brands suggested by influencers are regarded as personal recommendations and are more likely to be shared further. Research says that millennials engage in 22% of online shopping expeditions through influencer suggestions, that widens the customer demographics for brands.
Embrace new technologies as tools for social media marketing: Social media is a dynamic and ever-changing industry, and as a marketer, you need to be equipped with concurrent and future technologies that can redraft the face of digital marketing. Furthermore, focus on platforms that include your target audience as well, so that you hit the right haystack with the right tactics.
A Step-by-Step Guide to Building a Social Media Marketing Plan
So, what constitutes a successful social media marketing strategy? The number of options is overwhelming, and there is no perfect solution. The following is a comprehensive marketing plan for creating an unbeatable social media marketing plan from scratch.
Inspect your social media performance
It is very important to analyze the social media page of a brand before you start devising the new goals and strategies. In-depth knowledge about the brand’s social media pages and the tactics followed for generating leads, driving traffic, and increasing conversions are some aspects that need to be studied.
- Set realistic social media marketing goals
While social media can be an intriguing platform for brand advertisement and customer engagement, you need to set realistic goals, preferably every month. Social media marketing goals should align with the wider goals of the brand. Furthermore, marketing goals depend on various variables, like the industry type, size of the company, customer base, and competitors in the market. The potential social media pursuits are about increasing brand awareness, driving traffic to landing pages, building a social community, generating leads, increasing sales, and generating revenue for any brand.
Research about your target niche
The only way you can create brand awareness is through strategies that make the content visible to the target audience. Thanks to the sheer demographic data and amazing social media analytics tools available in the market, you can research what is important for the customers of a particular target niche and develop content that is pleasing and alluring. The following are some takeaways for various social media channels:
- Facebook, Instagram, and YouTube are the most popular social media channels. They have a high-earning user base and is a prime pace for running ads.
- Consumers on Instagram are mostly Gen Z or millennials. Such users prefer eye-catching content that is bold and is in-verse with the ongoing trends.
- LinkedIn houses a well-educated population of social media users. Strategizing a social media B2B marketing plan is a little complicated on LinkedIn than on other prominently used social media channels, like Facebook.
Keep an eye on the important metrics
Social media strategies need to be data-driven. Other than the vanity metrics, like the likes on a particular post, these are important tools for analyzing the progress of any social media strategy. The following are some aspects that are an important concern for any social media plan.
Reach: This data comprises the unique users who came across your post. With continuously changing algorithms, a post’s reach lets you know the productiveness of strategies and how well are they doing on a social media channel.
How many clicks does your content garner: Marketing funnel, contemplates, understanding the needs and wants of the users. The number of clicks on any post holds pivotal importance. Furthermore, clicks on the brand page, logo, and other posts are also an important input.
The social engagement formula: engagement of a post is calculated by the total number of social interactions divided by the number of impressions. It mainly predicts the perception of audiences and their eagerness to connect with a brand.
Hashtags: Hashtags make a lot of difference to your posts. It lets people, searching for similar content, browse your post. As a marketer, you need to research the hashtags that are most associated with the brand and devise ways to create customer engagement through it.
Go through the social media pages of the competitor brands as well
One of the best ways to develop an effectual social media plan involves browsing through the tactics followed by your competitors for digitally marketing their brand. There are several third-party competitor analysis tools that provide an in-depth analysis of your competitors’ social presence and can help you in devising your social media plan.
Content themes are what your customers remember your brand with
Every brand needs to have a content theme that defines its consistency and sections out content ideas. A content theme is brand-specific and unique.
With unique and amazing content, you can turn followers into billboards and boost engagement rates as well. The wealth of such content ideas include user-generated content, stories, interactive content, videos, etc.
Time is the key
Did you ever notice that some of the posts did surprisingly well in terms of likes, audience reach, and customer engagement than the others? Well, this is because you chose a time slot that was able to get the maximum customer attention on social media channels.
All in all, every post has a preferred time slot, wherein they can appear in user’s feeds, or consumers’ news feeds as well. As marketers, your prime duty is to attain infinite views, likes, and shares for any post, and for that, you need to follow a timeliness approach.
Conclusion
Social media has an engrossing impact on the digital world, and brands have an open offer to take advantage of it. Hopefully, this guide serves an insightful one for social media marketing strategies and how can you make your brand one-of-a-kind in the market.
About the Author, Sumeet Anand is a PR as well as Digital Marketing Strategist associated with UnboundB2B (A Lead Generation Company), who specializes in Email Marketing, Social Media Marketing, and Content Marketing.
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