Artificial Intelligence has the potential to revolutionize the social visibility of brands, paving the way for more incisive approaches towards marketing. The huge potential of AI in social media has led to Markets and Markets forecasting that the industry of deep learning, machine learning and NLP within sales marketing, […] How Data Science Is Revolutionising […]
Charlie Ambrose has perfected the game of growing an audience on social media. He first began monetizing Instagram through a basketball-themed Instagram page with over 40,000 followers. Charlie later sold that initial page to sports media startup Wave Sports and joined the Wave team. Climbing his way up the […] How Charlie Ambrose is Dominating […]
Although people spend a solid part of their days on their feeds, it’s not so easy to stand out from all the content on social media. What’s worse, in light of recent events many companies have seen radical challenges forcing them to try to adapt and rethink their strategy. […] Social Media Marketing Trends: All […]
Over the last decade, there has been an explosion in social media data, and at the same time, AI/ML models are also getting better at predicting people’s interests and purchasing habits. Social media data can be processed and analysed using AI models to find meaningful correlations to precisely target […] Click here to view original […]
It’s no secret that advertising is no longer defined by roadside billboards and print newspaper ads. Now rendered obsolete by the rise of laptops and mobile technology, these older methods are nearly considered vintage by 21st Century consumers, whose demand for quickly produced, easily digestible information has prompted a […] Click here to view original […]
How keywords work — BYB Marketing Like hashtags, keywords help a computer’s brain (the algorithm) to understand what a piece of content is about. In the case of search engines, what a webpage is about. If you get it right, your web page will perform better than your competitors […] Click here to view original […]
Prior to the arrival of COVID-19, a great many hospitals were facing daunting challenges —financial, regulatory and managerial. In April 2020, all three rating agencies lowered the financial outlook to negative, citing increased costs and a reduction in admissions and outpatient visits as creating new financial pressure on hospitals. […] Click here to view original […]
Thank you are simple words that still possess great power of building a more friendly communication and a nice way to end an email. A purchase isn’t the only thing you might be thanking your customers for. Subscription, registration, event attendance, charity participation, feedback, review on third platforms, membership […] Click here to view original […]
Say hello to YouTube fame. (Image via Unsplash) When it comes to YouTube marketing strategies, you need to leverage not only new innovations, but the old ones as well. New updates, trends and features on YouTube and even in the social media marketing business will greatly affect your strategy. […] Click here to view original […]
What is Facebook Shops? And how does it fit into the online ecosystem? Macy Edwards talks us through this latest announcement, including the implications for brands and retailers. Facebook has become the latest of ‘The Four’ to launch a fully integrated shopping platform called ‘Facebook Shops’. This will directly […] Click here to view original […]