As the cancellation of trade show events this year causes a ripple across industries, manufacturers and industrial companies who were planning on attending or exhibiting at the events are left with extra budget. Despite the cancellations, there are still opportunities for manufacturers to make meaningful business connections. With digital […] Industrial Trade Show Canceled? You […]

A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data . That means almost […] How to Apply a Test […]

Nowadays, SEO is the king of the digital marketing jungle. Even more, when automated, search engine optimization can take your product offering to another new level. According to experts, using special tools and software to automate your digital marketing strategy can have tremendous effects on your products. Plus, Google […] Little known benefits of using […]

Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak. Your target market’s needs are continually shifting, so it is important to stay up to date with trends and modify your business strategies accordingly. One way to reach […] 10 Ways to Adapt Your […]

The mid-2020 edition of the CMO Survey from Duke University, Deloitte and the American Marketing A new survey of nearly 300 top marketers at for-profit US companies reveals how the COVID-19 pandemic has reshaped the landscape for marketing organizations across a range of industries. Among the findings: because of […] CMOs Report Massive Shifts In […]