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Trends Found Some Facts & Numbers

#1 Choice

92% of interactions happen over the phone.

44%

Give Up After 1st Call

69%

69% of buyers have answered cold calls.

92% of all customer interactions happen over the phone.

We’ve heard the chants: “cold calling is dying.” But that doesn’t mean that phone conversations are dying and this stat is proof.

80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.

Just because you’ve got a foot in the door, doesn’t mean you’ve closed the sale. Keep up your persistence and do everything you can to stay connected with the prospect post your initial meeting.

According to research from the Rain Group, 69% of buyers have accepted cold calls from salespeople in the previous 12 months. This encouraging statistic proves that cold calling is not dead, it’s merely evolving as new cold calling regulations and smartphones that make it easy to avoid sales calls bring new obstacles to this time-honored sales strategy.