In the pharmaceutical industry, digital is still too often used as “another media” in a marketing campaign. The measure of performance is limited to the number of visits on a web site and the calculation of the return on investment remains a taboo. It is time to stop behaving […] Introduction to digital marketing in […]
Pune-based SAVA Healthcare has appointed WATConsult, as the digital marketing partner for its new herbal formulation business, SAVA Herbals. As per the mandate, WATConsult will oversee social media management, media planning and buying, online reputation management and search engine optimisation for the brand. The account will be managed by […] SAVA Healthcare appoints WATConsult as […]
Getty I remember reading an article in the 90s about the technology battle between Massachusetts and Silicon Valley. In the 80s and 90s, there were two competing centers of high-tech in the United States. It wasn’t all about the west coast. In fact, Route 128—the highway that circles greater […] Why Digital Dexterity Is A […]
Pharmaceutical marketing strategies across Europe have shifted considerably over recent years. Rapid developments in technology and digital communication, changes in healthcare professional attitudes to salesforce visits, the integration of digital technology into physicians’ daily lives, and drug patent expiry have all played a role over the years. As we […] Multichannel engagement and the need […]
After recently reporting on the top 13 marketing schools to hire from in the U.S., Becker’s Hospital Review reached out to some of those schools to see how they viewed opportunities for innovation within the healthcare marketing field. Here, six leaders from the nation’s top marketing schools share their […] Top marketing schools weigh in: […]
Professional beauty vlogger broadcasting cosmetic makeup tutorial on social media Digital marketers have to deploy AI. They also have to defeat it In October 2017, Facebook altered the Instagram API to make it harder for users to search its giant database of photos. The change was a small element […] Click here to view original […]
In the wake of COVID-19, natural products brands have the opportunity to position their new or existing brands positively. The pandemic and consequent economic crisis will affect the food supplement industry, but they can also present opportunities for agile brands to shift market shares. The final severity of the […] Click here to view original […]
Pharmaceutical marketing today: It’s about the drugs, not the user Pharmaceutical marketing is big business and it continues to grow at a rapid rate. In fact, the marketing spend in the pharmaceutical sector has increased by nearly 70% in the past 20 years and now totals nearly $30 billion […] Click here to view original […]
PHOTO: Shutterstock Reddit is a massive social media platform that largely gets underutilized by marketers. According to Reddit Inc. , there are 21 billion screen views by its 430 million active users each month. Capturing even a small fraction of these views and engaging with individual users could be […] Click here to view original […]
Mark Zuckerberg said, “Think about what people are doing on Facebook today… they’re building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to.” This is the exact strategy that pharma marketers should follow to […] Click here to view original […]
