As the cancellation of trade show events this year causes a ripple across industries, manufacturers and industrial companies who were planning on attending or exhibiting at the events are left with extra budget. Despite the cancellations, there are still opportunities for manufacturers to make meaningful business connections. With digital […] Industrial Trade Show Canceled? You […]
A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data . That means almost […] How to Apply a Test […]
You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. […] In Response to COVID-19: Crisis […]
Nowadays, SEO is the king of the digital marketing jungle. Even more, when automated, search engine optimization can take your product offering to another new level. According to experts, using special tools and software to automate your digital marketing strategy can have tremendous effects on your products. Plus, Google […] Little known benefits of using […]
Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak. Your target market’s needs are continually shifting, so it is important to stay up to date with trends and modify your business strategies accordingly. One way to reach […] 10 Ways to Adapt Your […]
The mid-2020 edition of the CMO Survey from Duke University, Deloitte and the American Marketing A new survey of nearly 300 top marketers at for-profit US companies reveals how the COVID-19 pandemic has reshaped the landscape for marketing organizations across a range of industries. Among the findings: because of […] CMOs Report Massive Shifts In […]
MadConNYC — a novel, Brooklyn-based gathering that will seek to help digital marketing professionals discover the industry’s latest tools, technology, and trends — is going virtual in light of the coronavirus pandemic. The inaugural 2020 iteration, which MadConNYC says is dedicated to all things modern marketing, was initially slated […] Inaugural MadConNYC Digital Marketing Event […]
It looked like the end of the world with each passing day. The stock market had crashed, companies were laying off employees, working professionals were struggling to work from home, food stores were empty, and almost every country in the world had rising death tolls – there appeared to […] Click here to view original […]
Getty Roughly a third of all video ads being served right now come from Innovid, a New York-based ad serving and management platform. I recently asked Innovid CTO and co-founder Tal Chalozin to brief us on the latest digital video ad trends. Paul Talbot: You’re sitting in a box […] Click here to view original […]
eBay announces June is Traffic Month, a month’s worth of insights on how sellers can partner to drive traffic to their listings and connect buyers with what they’re selling. Over the next month, sellers will find helpful content across eBay for Business Facebook , podcast , YouTube , and […] Click here to view original […]
