automotive

July 11, 2020

Artificial Intelligence Fueling Digital Marketing for Enhanced Business Impact

Mark Diles Social Media Marketing automotive, healthcare, trends

1590575684_2WldT4_Digital_Marketing_Agency.png The digital revolution has been increasingly enhancing the impact of marketing on management. Digital marketing is quite a broad term encompassing social media marketing, e-mail marketing, internet marketing, and search engine marketing, among others. While e-mails, social media, websites, and e-commerce, are tools that marketers use to promote […] Click here to view original […]

July 11, 2020

Study: #Ad tag usage by Instagram influencers falls 30%

Mark Diles Social Media Marketing automotive, healthcare, Insurance

Pixabay Brief: The number of Instagram influencers using the #Ad tag to denote the post was sponsored fell 30% in April from a year earlier, and was the lowest since August, per a study by social media marketing firm Socialbakers. While the pandemic likely contributed to the decline, usage […] Click here to view original […]

July 11, 2020

How to get more from your recruitment email communications right now

Mark Diles Email Marketing automotive, email, Manufacturing, trends

A recent industry benchmarking survey conducted by Talent Nexus discovered that agencies’ top priorities included reducing costs, filling existing vacancies and surviving the impact of the pandemic. It’s hardly a shock to learn, then, that email marketing activity has plummeted over the past four months in the severely hit […] How to get more from […]

July 11, 2020

Digital Marketing with AR: 7 Real-World Examples to Inspire

Mark Diles Digital Marketing automotive, trend

Image by Gerd Altmann from Pixabay Digital marketing has been growing into new areas over the years—and augmented reality is one sphere that is fast becoming integral to the industry. Clothing companies, beauty brands, airlines, and automotive sectors, among many others, have been embracing this new technology in their […] Digital Marketing with AR: 7 […]

June 15, 2020

Online Advertising Market Witness Highest Growth in near future| Leading Key Players: Adobe Inc., Amazon.com Inc., Baidu (Nanjing Marketing Group), Facebook

Mark Diles Social Media Marketing automotive, healthcare

Online Advertising Market Online Advertising Market Forecast to 2027 – COVID-19 Impact and Global Analysis by Ad Format (Social Media, Search Engine, Video, Email, Other); Platform (Mobile, Desktop and Laptop, Other Platforms); Vertical (Automotive, Retail, Healthcare, BFSI, Telecom, Other) and Geography Online advertising, also called online marketing or Internet […] Click here to view original […]

June 15, 2020

How has COVID-19 Impacted the Collaborative Robot (Cobot) Industry

Mark Diles Social Media Marketing automotive, healthcare, Manufacturing

Source: Research Dive Cobots are robots designed for direct interaction between human and robot, inside a shared space. Businesses need to look for ways to improve productivity, and cobots are a great way to cope with these challenges. In several firms, the use of cobots is on the rise […] Click here to view original […]

June 8, 2020

The Big Shift In Digital Video Ad Impressions

Mark Diles Digital Marketing automotive, digital, healthcare, Manufacturing, trend, trends

Getty Roughly a third of all video ads being served right now come from Innovid, a New York-based ad serving and management platform. I recently asked Innovid CTO and co-founder Tal Chalozin to brief us on the latest digital video ad trends. Paul Talbot: You’re sitting in a box […] Click here to view original […]

June 7, 2020

15 Web Design + Development Companies in Houston to Know

Mark Diles Social Media Marketing automotive, Employment, healthcare, social

It’s no secret that advertising is no longer defined by roadside billboards and print newspaper ads. Now rendered obsolete by the rise of laptops and mobile technology, these older methods are nearly considered vintage by 21st Century consumers, whose demand for quickly produced, easily digestible information has prompted a […] Click here to view original […]

June 4, 2020

15 Atlanta Advertising Agencies Telling Stories Both Online and Offline

Mark Diles Digital Marketing automotive, digital, healthcare, trend, trends

Trends come and go but good branding and advertising is the best way to have a lasting impact in an ever-changing consumer landscape. Regardless of how the market shifts, the advertising industry’s value remains unaltered. Every company has a story to tell, but to tell that story well, they […] Click here to view original […]

June 4, 2020

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

Mark Diles Digital Marketing automotive, digital, healthcare, Insurance, trend, trends

30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation 21% of marketers pulled creatives to prevent looking insensitive Social media ads saw the biggest set back while print and TV ads followed […] Click here to view original […]