Digital Marketing
The trending blogs on digital marketing for 2020. We’re curating everything through our AI and manual reviews. Please enjoy the latest and greatest of the tech world.
How Digital Marketing Became New Normal For Wealth Managers – How To Tap It. Part 2
Mark Diles Digital Marketing trend
The second in a four-part series of commentaries on how and why digital marketing is now a central business priority for the world’s wealth management sector. Paul Das, who is managing director of ProFundCom , an international digital marketing platform, has these thoughts about how wealth managers do and […] How Digital Marketing Became New […]
5 Ways Brands Can Reinvent Their Digital Marketing Strategy
Mark Diles Digital Marketing healthcare, trend, trends
Every business owner is doing their best to survive the corona virus madness. Even though the world of business is murky at the moment, the COVID-19 pandemic is an opportunity to change, evolve, and adapt. As an entrepreneur, you need to reassess, rethink, and reinvent your digital marketing strategy. […] 5 Ways Brands Can Reinvent […]
What Is ROVI?
Mark Diles Digital Marketing trend, trends
Online shopping has escalated significantly during the pandemic, but the desire for traditional hands-on shopping experiences has not waned. Keen digital marketers have met consumers’ brick-and-mortar shopping desires by developing the next best thing: hi-tech, visual platforms for retailers. These 3-D virtual reality (VR) and augmented reality (AR) shopping […] What Is ROVI? Online shopping […]
Top Tips to improve car retail’s digital marketing in September, opinion
Mark Diles Digital Marketing trend, trends
Dominic Corr, account director, HonchĹŤ The September plate-change marks the second biggest month of the year for new car sales in the UK. With dealerships now reopened across the UK, the launch of the new 70-plate will play a key role in driving online search activity as buyers consider […] Top Tips to improve car […]
FlipHTML5’s Online Brochure Makes Digital Marketing a Breeze
Mark Diles Digital Marketing trend
In a world that’s becoming increasingly digital, the glossy paper brochures that advertisers once used to showcase their products and services have been replaced by online brochures that are easier to produce and distribute without the expense of printing. This press release was orginally distributed by ReleaseWire Hong Kong, […] FlipHTML5’s Online Brochure Makes Digital […]
Digital marketing expert Liridon Vrapca discusses how leading brands went digital amidst the pandemic
Mark Diles Digital Marketing trend
The global coronavirus outbreak has put several businesses with mounting challenges. For some companies, establishing a digital presence was not a key priority. However, to survive amidst the pandemic, business owners were forced to make quick changes to their operations and strategies. Digital marketing expert Liridon Vrapca shares his […] Digital marketing expert Liridon Vrapca […]
Here’s how financial services brands reach and engage high net worth audiences
Mark Diles Digital Marketing trend, trends
There can be no question that digital marketing for financial services is one of the key pillars to reaching and engaging high-net-worth audiences. However, digital marketing strategies need to be carefully tailored for this unique sector. Managing money requires significant trust, and this must be established and nurtured at […] There can be no question […]
Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more
Mark Diles automotive, digital, healthcare, Insurance, trend, trends automotive, digital, healthcare, Insurance, trend, trends
30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation 21% of marketers pulled creatives to prevent looking insensitive Social media ads saw the biggest set back while print and TV ads followed […] Click here to view original […]
The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)
Mark Diles digital, Manufacturing, trend, trends digital, Manufacturing, trend, trends
As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It’s a strategy made more difficult by the fact that individual platforms and vendors in the space use a confusing array of redundant […] Click here to view original […]
Leveraging Data Analytics to Optimize Your Marketing Budget
Mark Diles digital, trend, trends digital, trend, trends
Digital marketing is defined by channels and numbers. Finding your audience and reaching out to them is critical to the success of your marketing campaigns. However, to understand and enhance the performance of your campaigns, you need to look at hard numbers. This is where data analytics comes in. […] Click here to view original […]
Recipe for a successful restaurant reopening: Transparent marketing
Mark Diles digital, healthcare digital, healthcare
Julie Littman/Restaurant Dive This article was written last week and does not address challenges that restaurants are now facing amid nationwide protests, in conjunction with pandemic disruption. Restaurant Dive is following these developments and plans to cover their impact on the industry. When the novel coronavirus pandemic began disrupting […] Click here to view original […]
Digital Marketing Tips for 2020
Mark Diles digital, trend, trends digital, trend, trends
We’re halfway into the first year of a new decade. Many B2C marketers and business owners have swept their marketing plans under the rug due to the unforeseen impact that COVID-19 has had on the very fabric of society. The good news is that there are still many opportunities […] Click here to view original […]
Financial services 2020 digital marketing focuses: personalisation
Mark Diles digital, trend, trends digital, trend, trends
From customised content to tailored ads and offers, there’s a clear calling for personalisation within the financial services sector. Accenture’s 2019 Global Financial Services Consumer Study found that one in two say they’d be happy to receive personalised financial advice from banks, like spending habit reports and advice on […] Click here to view original […]
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