While hardly anyone knows how post-coronavirus situation will be for the marketers, one aspect is clear: In this environment with physical interaction to decrease for a long period, the digital marketing options are now more relevant than ever. As is seen in the countries most affected by COVID 19, […]
Digital Marketing In Post Covid- 19 Era And Why Companies Need To Opt For It!
Creative social media campaigns are helping WeSure, Tencent’s insurance agency platform, gain excellent results during a festival on the theme of National Insurance Awareness Day.
To capture the hearts of the younger generation and reach a wider audience, WeSure is revamping its marketing strategies and updating its brand to make it stand out better on digital platforms.
By shooting informative videos, creating blog posts and building Q&A opportunities for users, and opinion leaders in fields like marriage, psychological counseling, mother care and family security planning, the platform develops an awareness of its products, while at the same time entertaining its audience.
Thanks to these efforts, the cumulative number of users participating in the 10-day festival exceeded 148 million, data from WeSure shows.
For a long time, insurance has been regarded as a serious and distant concern among young people, given its complicated and difficult-to-understand contract terms.
Shang Jiaoyan, vice president of the firm, said livestreaming is not meant to incite impulsive consumption, but to help users correctly understand insurance options.
“Livestreaming is suited to the insurance industry, which is driven by user education. We are working hard to expand this form of business, so that young Internet users can make a better decision about which insurance provider to partner with and have a sense of gain and trust in insurance,” Shang added.
While hardly anyone knows how post-coronavirus situation will be for the marketers, one aspect is clear: In this environment with physical interaction to decrease for a long period, the digital marketing options are now more relevant than ever. As is seen in the countries most affected by COVID 19, the online marketing options are playing a crucial role as increasingly people prefer to stay inside their houses. The cases are increasing, a complete block in social closeness has emerged, and as a result, Internet traffic is increasing. Presently In recent months, will you turn frustrated as you neglected your customers as well as mismanaged your communication? Or will you be confident that you have responded to market concerns appropriately? Each department of a company has a role to play in this pandemic, but we can say that Digital Marketing is more important than ever. Why is Digital Marketing more than ever a must-have? If you think this coronavirus crisis is hopeless and will continue indefinitely for years or decades, then the principles outlined in this article will not apply to your business. It seems to go without saying! Not only have routines and life habits of people changed, but their dependency over the Internet and on social networks has also increased to a great level. · The consumption of live news is what has increased the most, by 43%. · Texting, chatting and using instant messaging has increased 34% · Video content and the use of social media have increased by 33%. · Online shopping in supermarkets has increased by 23% during this period. Using this trend, the companies have the opportunity to gain the trust of your customers online and show that they are easily approachable via online media. For creating a perfect client base there, it is of utmost importance. Post-COVID 19 Steps in Business for You Now Undoubtedly, companies have had to move faster or take a giant step towards digital. The scenario we are facing leaves no other alternative: to greatly enhance e-commerce. Those that had digital platforms have started with a great advantage. Others have been forced to change, to adapt to online consumption and their products, to demand. In fact, the confinement and the obligation to close the blind pushed many medium and small companies to improvise a digital marketing model. For example, producers in the primary sector, such as wine or vegetables, had no choice but to sell their product through their social media profiles or through buy/sell platforms and applications. So, the companies that have been investing and promoting this commercialization path for some time will not be so badly affected by this obligatory break. This is so because, for years, it has made a special effort to generate an optimal shopping experience, for example, through the app. A similar case also occurs with mobile banking, which has long been committed to developing and improving its applications and making them more user-friendly. Some strategies that are customer-oriented, with new actions that generally follow three paths: · Be present and visible to the consumer. · Report any changes in the service or measures taken to improve hygiene in each process or employee safety.
Read more at: https://yourstory.com/mystory/digital-marketing-post-covid-19-era
