Not-for-profit event seeks a digital marketing professional with strong technical skills, experience managing social media platforms and digital technologies to create content that engages and inspires audiences. The Digital Marketing Executive is responsible for creating, editing, and publishing content across owned social media and digital channels in line with […]
Not-for-profit event seeks a digital marketing professional with strong technical skills, experience managing social media platforms and digital technologies to create content that engages and inspires audiences.
The Digital Marketing Executive is responsible for creating, editing, and publishing content across owned social media and digital channels in line with the organisation’s overarching strategy, and reporting across these channels to provide analytics and insights to the team.
This role provides technical digital marketing support to augment the Festival’s audiences, grow our brand reputation and facilitate event ticket sales conversion via marketing activities.
KEY RESPONSIBILITIES
- Execute and track the MFF digital marketing strategies year-round;
- Implement content across all digital platforms including the website, blog, Shop The Runway™, EDMs and social media; Execute and track audience acquisition priorities with a focus on brand articulation, ticket sales, membership and stakeholder campaigns;
- Work with suppliers on briefs, campaign performance and reporting;
- Create and update content plans in accordance with emerging trends, news, targets, usability goals, and performance metrics;
- Create regular digital reports using analytics and insights relevant to the team’s goals;
- Provide insight on emerging digital marketing trends as well as innovative ideas to promote the Festival and drive ticket sales;
- Drive digital community engagement;
- Manage loyalty and retention campaigns for MFF Members to segment audiences and implement targeted marketing campaigns;
- Ensure adherence to the MFF social media guidelines policy across all touchpoints;
- Maintain an orderly archive of digital activity each year;
- Work closely with the Partnerships team to ensure marketing benefits are delivered for Festival stakeholders (partners, participants) and timely reports and analysis are provided;
- Manage the technical delivery of ticketing systems in collaboration with the ticketing supplier, and oversee ticketing campaign related functionality;
- Develop keyword strategy and keyword mapping across website, optimising these in order to enhance visibility in Google Search;
- Extract and report performance metrics through Google Analytics;
- Develop ongoing technical SEO strategies to drive best practice and improve business performance;
- Create and maintain ongoing Google Ads campaign;
- Perform regular website updates through WordPress
KPI AREAS
- Digital marketing campaign ROI
- UX enhancement
- Membership database and social media channel growth and engagement
- Campaign implementation accuracy and effectiveness
- Ticket Sales outcomes
KEY SELECTION CRITERIA
- Three plus years’ previous digital marketing experience: ideally in a fashion brand, agency, events, media, or PR organisation
- Technical skills: high level competency with technology and social media generally, proficiency in Microsoft Office, Photoshop, CMS, HTML, CRM (Campaign Monitor), WordPress, MailChimp; experience with Shopify highly preferred
- Communication skills: excellent ability to communicate effectively with internal and external stakeholders, verbally and in writing, strong copywriting and proofing skills
- Data analysis: demonstrated capabilities in data interpretation and insights creation, experience with Google Analytics, SEO and SEM
- Experience managing assigned budgets, and spend across digital channels (Search, Display, Social, Video) and with supplier organisations
- Time management and planning: ability to effectively plan project delivery and meet deadlines
- Aesthetic sensibility: able to create premium fashion and design-focused content across a range of genres, customised to purpose within the visual language of MFF’s fashion standards
- Content relevance: Australian and international fashion industry knowledge is crucial, knowledge of tourism marketing campaigns highly favourable
PERSONAL ATTRIBUTES
- Positive attitude: a highly motivated team player who can operate independently, whilst contributing to the effectiveness and culture of the team
- Reliable and trustworthy: able to perform duties with honesty and integrity, comfortable handing confidential information and working with high profile talent
- Attention to detail: maintain exceptional standards of accuracy and integrity in all work produced
- Flexible and resilient: able to juggle demands, and remain buoyant and productive in peak periods
ABOUT US
Melbourne Fashion Festival (MFF) Ltd. exists to profile and amplify Australian and International creative talent by embracing fashion in all its forms to inspire consumers, support retailers and maximise benefits to our stakeholders.
MFF owns and produces Australia’s largest fashion event, an annual celebration of Fashion, Arts and Ideas for everyone to enjoy. MFF is an equal opportunity employer and as such is committed to fair and equitable treatment for all employees and potential employees.
LOCATION AND OTHER TERMS
The position is a full-time employment contract, commencing immediately.
The position is based at the MFF offices at Lonsdale Street Melbourne or remote working conditions where required by Government directive, or for the requirements of the event.
APPLICATION DETAILS
Please provide your resume and covering letter responding to the criteria via email. As part of your application, please attach a sample of your work that you are most proud of (no more than 2 pages).
Email applications to: fa*****@*****om.au
Attention: Hiring Manager
Subject Line: Digital Marketing Executive application – YOUR NAME
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