With the coronavirus spreading worldwide, many businesses are forced to work remotely. Social media marketing is, therefore, one of the most sought after jobs during such a crisis. Social media had already changed many personal and business relationships. But now both people and business owners should #STAY_HOME so the […]
With the coronavirus spreading worldwide, many businesses are forced to work remotely. Social media marketing is, therefore, one of the most sought after jobs during such a crisis.
Social media had already changed many personal and business relationships. But now both people and business owners should #STAY_HOME so the role of social media can remarkably increase.
This exactly why many digital businesses have made significant profits during the pandemic. For example, Amazon.com Inc. has hit unprecedented records in stock markets.
Apart from big companies, many small businesses can take advantage of social media in these conditions and #STAY_HOME orders. Although sales have generally decreased, remote marketing using social services can help brands at least reduce their financial losses during the pandemic.
The digital world has provided tools for everything especially remote marketing via social networks. There are many tools who can simplify remote digital marketing and help brands increase their efficiency and ROI.
Whether you’re a brand that wants to assign marketing to a marketer (or an agency) or even you’re searching for a remote job, you’d better know these tools.
Here are 10 useful tools that can help you do different marketing tasks faster and better during the coronavirus crisis.
1. Breezy
If you own a brand and want to hire social media marketers remotely, on-site interviews & meetings are a must for you.
Breezy HR will provide you with live video interviews along with assessment features. These applications will be freely available for at least 60 days.
This is a perfect opportunity for recruiting high-quality staff and increase the efficiency of your remote marketing campaign.
Reporting, analytics, candidate management, email, SMS, scheduling, advertise your jobs, sourcecandidates,careerportal, and teamcollaboration are its full list of features.
2. Zoom
Zoom is a free video-conferencing tool providing online meetings, training & technical support, video webinar, marketing events, conference rooms, phone systems, and chat.
It’s been increasingly used by students and remote workers during the COVID-19 pandemic. So if you want to have an online meeting, you need to use this fantastic tool.
3. ClickUp
This is actually a project management tool by which you can have all you need in your work in one place: Tasks assignments, dashboards, documents, notes, calendars, chats, goal reminders, etc.
Managers can easily assign tasks to certain team members and prioritize their tasks using ClickUp.
If you want to build a long-term social media marketing strategy for the era of coronavirus contagion, you need to use such a powerful tool.
4. Hootsuite
Hootsuite is a perfect tool to manage almost 35 social networks and stay connected with customers and communities.
Analytics, team management, content curation, scheduling, monitoring, and security are its main features.
Hootsuite can help you find niche influencers by tracking the related content. Social Tradia reports that this would be of great importance because nowadays, many social users, especially on Instagram, try to gain fake followers and trade Instagram accounts.
Using Hootsuite, you can find valid and highly-engaged influencers related to your industry.
5. SEMrush
SEMrush is a famous SEO tool that helps you to find perfect keywords. Using it you can track the keyword trend in your niche.
You can efficiently edit your blog and perform SEO-optimized content management. Backlinking is another useful feature of SEMrush.
Actually, you can conduct a deep link analysis using this tool and understand the quality of backlinks, domain authority, geolocation, etc.
Of course, without optimizing your SEO techniques based on the current crisis and new keyword trends, you can’t be successful in the crisis.
Apart from search engine optimization, SEMrush provides marketing calendar features. This feature enables you to schedule your remote marketing campaigns and monitor all your tasks and deadlines.
You can prioritize your tasks by creating campaigns, assigning activities, building checklists, attaching files, and also setting deadlines.
6. Airtable
Airtable is a different project management tool that is based on spreadsheets like Goggle sheets.
According to its site, it was founded based on the fact that a tool shouldn’t dictate how you work, but you have to tell how it should work.
It’s equipped with a handful of useful features such as calendars, file attaching, and reporting to help you organize all your tasks.
Another fascinating feature of the tool is that it can be integrated with Google Drive. So you can easily and quickly manage and share links to your projects from the tool.
7. Trello
If you’re worried about the collaboration of your remote marketing team, Trello is a must. Trello allows you to work more collaboratively and save time and energy.
Trello has user0friend boards, lists, and cards enabling you to manage and prioritize your marketing campaigns efficiently.
With this tool, your team can perform multiple deadline-based tasks simultaneously and keep tracking of their tasks.
8. Draw.io
Any marketing project needs data visualization, especially when you’re working remotely. If you want to organize your data and show your team your interpretation of the work’s results, Draw.io is a must.
It’s a free online editor providing you with the ability to create different diagrams including flowcharts, network diagrams, process diagrams, mockups, org charts, etc.
Customized interface and the strong revision features of the tool provide you with a fantastic environment to create your own shape libraries.
It has many visual elements that make the data visualization process so easy. It will significantly simplify your team working by creating workflow diagrams.
9. Optmyzr
“Enterprise-grade search marketing tools, scripts, and workflows without the hefty price tag.” This is the motto of Optmyzr on its site.
This tool lets you optimize the management of your PPC ads using machine learning techniques. Using Optmyzr, you will be able to manage your advertisements and budget, build campaigns automatically, track your ROI, and share the outcomes and reports.
The tool also provides integration with Google Data Studio which will be of great use for marketers, especially during the COVID-19 pandemic.
10. Grammarly
Remote working requires more accuracy, especially in emails, reports, and other content. One of the most common problems in this regard is spelling and grammar mistakes.
So you’ll definitely need an automatic checker to make sure you’re writing correctly. Grammarly is certainly the most important tool for spelling and grammar checking.
This would be of great use particularly when you’re recruiting international staff for your remote social media marketing.
Although many of them might show a good command in English, you’d better ask them to check their content via Grammarly.
Another great feature Grammarly can provide you with is a plagiarism checker. You can’t simply use other blogs/sites/social accounts’ content without citation. So you need to check your content to make sure that it’s unique.
11. Klipfolio
Klipfolio is a top web app dashboard in the world. It lets companies and marketing agencies visualize their information using a fantastic cloud-based web app dashboard.
You can track any essential data using Klipfolio and display or share your information online. Visualizing features of the tool using great tables and charts will help you present your results efficiently.
If you want to have a smart dashboard to visualize your data and analyze your marketing using various metrics, Klipfolio is a must.
12. Yesware
Yesware is a great app for reaching out to buyers, following up with them, scheduling meetings, and finally win more business.
It can be easily integrated into your Gmail within 60 seconds and has been installed by more than 1 million individuals and brands.
You can easily create email templates for different purposes and reach out to numerous different audiences in a short period of time. You can sign up using both Gmail and Outlook.
Final word
We tried to introduce some tools that are useful in remote social media marketing. Of course, there are many other tools you can use to improve your remote marketing management. Try to be up to date and aware of the most recent trends in your market.